The launch of 40 new models of highly energy-efficient 3-star and 5-star inverter split air conditioners,designed to deliver extraordinary benefits. This range of Blue Star promises upto 30% Extra Cooling Power resulting in powerful cooling, faster temperature pull-down and extra energy savings; Extra Comfort with precise temperature setting in steps of 0.1°C and 0.5°C; Extra Quiet performance with a ‘soundproof’ acoustic jacket for the compressor; and Extra Purification technology for healthier air.
This state-of-the-art, smart range of inverter split air conditioners from Blue Star meets the 2018 BEE energy-efficiency norms, providing the right match for cooling requirements across residential,commercial and institutional segments. Blue Star, which turns 75 this year, forayed into the residential segment in 2011 and has since,grown from strength to strength, year-after-year by outperforming the industry.
C P Mukundan Menon, President – Sales & Marketing, Product Business, Blue Star Limited said, “The room air conditioners market in India grew by 10% in the period between January and December 2017, whereas Blue Star registered a growth of around 15%. We have consistently outperformed the market growth rate and year-after-year since 2011,the Company has gained significant market share. Blue Star is now introducing a few innovative models which deliver 30% Extra Cooling Power, faster temperature pull-down and extra energy savings apart from precise temperature setting in steps of 0.1°C and 0.5°C. We are optimistic about the future prospects and once again expect to outperform the market and achieve a market share of 12.5% in FY19.”
New line-up of highly energy-efficient 3-star and 5-star inverter split ACs
Blue Star has set a new standard through its latest line-up of room air conditioners comprising over 100 models, 40 of which are equipped with the latest inverter technologies. The stellar array ranges from 0.75 TR to 4.5 TR across 2-star and 3-star split ACs as well as 3-star and 5-star inverter split ACs. For towns and citiesprone to extreme climatic conditions, there is a complete range of inverter split ACs with Hot & Cool Inverter
Technology that cools in summers and heats during winters.3 models of the 5-star inverter split AC range have a smart Wi-Fi feature,enabling the user to operate the machine remotely.These machines with Precision Cooling Technology deliver precise cooling in decimals, as accurate as 0.1°C or 0.5°C. In addition, these also imbibe Dual Rotor Technology, resulting in faster cooling, quieter operations and longer durability.The launch of 17top end models in the 5-star inverter split AC category is yet another industry first set by the Company.
The entire series of 3-star and 5-star inverter split air conditioners is designed to operate smoothly within a voltage range of 160V – 270V, without the aid of an external voltage stabiliser.
Research &Development : Blue Star has a world-class,AHRI-certified R&D facility which develops products of international standards that are best-in-class in the industry. Two psychometric labs for air conditioners have received accreditation from National Accreditation Board for Testing and Calibration Laboratories (NABL). With enhanced capability in reliability and electronics, it has a strong foundation for digital and smart products. Blue Star has developed in-housecapabilities to test and certify safety compliance of its products. The R&D function continues to have an approved status from Department of Scientific and Industrial Research (DSIR). The Company intends to increase its investment to Rs40 crores in FY19 as against Rs 33 crores in FY18on new product development as well as its research and design initiatives. Blue Star is committed to develop customised, modern and sophisticated products which can compete with the best in the world.
As regards to distribution, in 2019, Blue Star’s room air conditioners will be available at 4500 outlets in 550 locations spread across the length and breadth of the country, vide exclusive as well as multi-brand sales outlets, service dealers, retail showrooms and modern trade. The Company has a strong installation and service franchise network to support the retailers. Presently, Blue Star has 150 exclusive product stores in the country, and plans to increase it to 200 stores by the end of FY19. Around 52%of Blue Star’s room air conditioner sales are from smaller towns since consumers in these markets are aspirational and prefer premium brands.