Dabur Ratnaprash launches‘MajbootRishtokiBuniyaad’campaign for KarwaChauth celebration with ITBP

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Dabur Ratnaprash launches‘MajbootRishtokiBuniyaad’campaign forKarwaChauth celebration with ITBP

Dabur Ratnaprash launches‘MajbootRishtokiBuniyaad’campaign for KarwaChauth celebration with ITBP

Dabur Ratnaprash, from the house ofWorld’s largest Ayurvedic products manufacturing company, Dabur India Limited, has announced to celebrate KarwaChauth in a unique way under the theme “Ratnaprash – MajbootRishtokiBuniyaad” with ITBP (Indo Tibet Border Police) soldiers- Tara Devi – Shimla.

Dabur Ratnaprash will make 21 couples get a chance to celebrate KarwaChauth.  Making it a surprise event for the 21 husbands at Tara Devi in Shimla.

Dabur India Limited Head of Marketing – Ethical Dr. Durga Prasad Velidindi said, Dabur Ratanprash ‘MajbootRishto Ki Buniyaad’ is a tribute to all our soldiers, with this we salute the Jawans for the dedication towards the nation. They leave everything and join the duty in spite of big festivals. Seeing the face of husband is one of the most important parts of the ritual of KarwaChauth. But unfortunately security forces, never gets a chance to celebrate KarwaChauth with their life partner’s .  As the husbands stays thousands of Kilometre away and serving the nation, we have taken this initiative to give them a surprise this KarwaChauth. It is about celebrating the beautiful relationship of husband and wife by giving an opportunity to the lady on this special occasion. This will make the Jawans and their life partners a memorable day.

Participating ITBP Jawan said “I want to take this opportunity to thank Dabur India ltd for this nice gesture& for supporting our troops.  This will surely boost the morale of our jawans.”

Dabur Ratnaprash launches‘MajbootRishtokiBuniyaad’campaign for KarwaChauth celebration with ITBP

About Dabur India: Dabur India Ltd is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for 132 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India’s FMCG portfolio includes five flagship brands with distinct brand identities — Dabur as the master brand for natural healthcare products, Vatika for premium hair care, Hajmola for digestives, Réal for fruit-based beverages and Fem for fairness bleaches & skin care.

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