65% People in North India not prepared for home safety threats says Godrej Locks ‘Har Ghar Surakshit Report’
65% people in North India are not prepared to handle home safety threats such as burglaries, robberies, among others, highlights Godrej LocksS ‘Har Ghar Surakshit Report: India’s Safety Paradox – Home Safety Vs Digital Safety’, conducted by Research Now.
Not only are the people from the region unprepared for home safety threats but also, only 38% residents are willing to upgrade to high-tech home safety solutions.
Majority of people in North region do not feel confident about safety from such solutions and instead trust traditional options.
However, even in traditional locks, only 36% change locks at home every year.
While the Northern region is perceived to be traditional, a whopping 82% people are aware of home safety technologies such as digital locks. 62% do not even feel comfortable using traditional locks.
Yet, they have not felt the need to adopt digital locks.
North Indians are swift in adopting other technologies, for safety, convenience and productivity. For example, 25% change their computer passwords and 21% change banking PIN’s every 2-5 months.
Over 55% use fingerprint sensor on smart phones. Most of the safety options that people in North India use, like the fingerprint and PIN, are also available in home safety solutions, but they lag behind in embracing such technologies.
In terms of regions, cities in the Western region of India seem to be more aware of home safety technologies, whereas, the Eastern and Northern regions seem to be trailing behind.
The Southern region seems to be behind in the adoption of not just home safety technologies, but cyber-security measures as well.
Commenting on Godrej LocksS ‘Har Ghar Surakshit Report’ and its findings, Mr. Shyam Motwani, Executive Vice-President and Business Head, Godrej Locking Solutions and Systems, said, “As a brand that is synonymous with trust and safety, Godrej LocksS purpose is to make people aware of the importance of home safety.
Har Ghar Surakshit report suggests that Indians, although feel safe at home, are unprepared to deal with home safety issues.
Moreover, home safety has become secondary in this digital age. We want to encourage people to prioritize home safety just like how they secure their digital assets.
In line with this vision, #HarGharSurakshit campaign will promote the larger cause of enhancing safety across homes of people in urban and rural India.”
‘Har Ghar Surakshit 2018 Report’ is released as part of #HarGharSurakshit, a nationwide awareness campaign by Godrej LocksS, to promote home safety across Indian homes.
The report states 64% Indians are not equipped to handle home safety threats.
Surprisingly, 70% of all thefts in India are home thefts while only 30% are digital thefts.
This emphasizes that at a national level, home safety requires equal or more attention that is enjoyed by digital safety as 61% people don’t want to upgrade to high tech safety for homes.
While speaking of the North, home safety needs greater attention as more than half of the population in the region are unprepared to deal with home safety threats.
The report presents this interesting behavior pattern of people from across India towards home and digital safety.
Indian homes have a lot to protect like important documents and credentials, money, jewellery, and other valuables.
However, Indians seem to be lagging behind in upgrading even the primary source of protection of their homes i.e. locks as only 40% Indians change their locks in 2-3 years and 20% have never changed it.
Indians enhance their digital safety actively due to regular updates of digital risks through information across platforms.
They also receive reminders to change their passwords or upgrade their digital security level to the next advanced versions.
Similarly, people are willing to enhance their home safety if they are made more aware and provided with information, which will bring about a behavioural change amongst citizens towards the perception of home safety.
Through #HarGharSurakshit campaign, Godrej LocksS intends to bridge this awareness gap.
Godrej Locks ‘Har Ghar Surakshit Report’
The company has pledged an investment of INR 100 crore over the next 3 years towards #HarGharSurakshit and will be undertaking multiple initiatives through various platforms across India.