Mercedes-Benz redefines open-top motoring, launches the fascinating C-Class Cabriolet
- The all new M 264 BS VI petrol engine churns out 190kW; and helps the Cabriolet accelerate from 0 to 100 km/h in just 6.2 seconds
- Innovative special equipment such as the AIRCAP system noticeably reduces the airflow in the interior
- The new Cabriolet comes with MULTIBEAM LED headlamps with pixel-specific beam range and coverage control
- The interiors have been significantly enhanced, with new media display screen with 10.25-inch screen size and new generation telematics, NTG 5.5
- Ambient lighting in 64 colours accentuates the upholstery of the C-Class Cabriolet interiors along with all-new high quality open-pore walnut wood trim
- The new C-Class Cabriolet introduces two new metallic paint finishes “Mojave Silver” and “Selenite Grey” and one special paint “Designo Selenite Grey Magno”
- The new Mercedes-Benz C-Class Cabriolet is priced starting INR 65.25 Lakhs ex-showroom, all India
Pune: India’s largest luxury car manufacturer, Mercedes-Benz today announced an exciting addition to its Dream Car portfolio – the new C-Class Cabriolet. With this new sporty two-door Cabriolet, Mercedes-Benz India also introduces a completely new BS VI petrol engine.
The M 264 four-cylinder motor churns out 190kW, which allows the C 300 to attain 100 km/h from standstill in just 6.2 seconds. The new C 300 Cabriolet comes with a host of external and internal enhancements to offer an enjoyable driving experience. The new C-Class Cabriolet was launched by Mr. Michael Jopp, Vice President, Sales & Marketing Mercedes-Benz India.
Mr. Michael Jopp, Vice President, Sales & Marketing Mercedes-Benz India said, “Following the successful launch of the new C-Class, we are glad to introduce the stylish and suave new C-Class Cabriolet, which further extends the C-Class range with open top motoring.
The new C-Class Cabriolet truly redefines open top motoring for those ardent enthusiasts who seek driving performance all year round. We are certain that the new C-Class Cabriolet will offer enhanced luxury and comfort to our customers and will continue to delight them. This fascinating cabriolet is aimed at the young target audience who enjoy driving an open-top luxury car.”
Mr. Jopp added, “Bringing in the latest products from our fascinating global portfolio is key to our success and has been highly applauded by our discerning customers.
Be it, drop top cabriolets, stylish coupes and jaw dropping AMGs, we believe in offering our patrons and brand enthusiasts the best of driving performance and exquisite products.
The introduction of the C-Class Cabriolet reiterates our ‘top of the pyramid’ strategy for the Indian market. We aim to continue our product offensive in India.”
The C-Class Cabriolet is efficient and aerodynamic with the roof open, as well as closed, due to the reduction in aerodynamic drag, which also saves fuel.
Innovative equipment such as the AIRCAP system noticeably reduces the airflow in the interior. The exterior design of the C-Class cabriolet is characterised by a striking front end design with sporty bumper and diamond grille with the central Mercedes star.
The new Cabriolet comes with MULTIBEAM LED headlamps with pixel-specific beam range and coverage control – this is currently the most innovative light and sight system offered by Mercedes-Benz.
Technical specifications of the new Mercedes-Benz C-Class Cabriolet
|Performance Data||C-Class Cabriolet C 300|
|Cylinder arrangement/number||4/in line (BS VI)|
|Power||190 kW (258 hp) at 5800-6100 rpm|
|Peak Torque||370 Nm at 1800 – 4000 rpm|
|Acceleration (0-100 km/h)||6.2 s|
|Top Speed||250 km/h|
The interior of this model has been significantly enhanced with a media display screen with 10.25-inch screen size and new generation telematics. New generation steering wheels with touch control buttons make control of numerous functions easier.
The optional 64 colour ambient lighting further accentuates the interiors, along with the all-new superior open-pore walnut wood trim. The vehicle also offers Smartphone Integration, which supports Android Auto and Apple CarPlay.
The car comes with stylish 17-inch, 5-large spoke light-alloy wheels. The new C-Class Cabriolet introduces two new metallic paint finishes — “Mojave Silver” and “Selenite Grey” and one special paint “Designo Selenite Grey Magno”.
|Mercedes-Benz C 300 Cabriolet ft||Feature Enrichments – Key Highlights|
|C 300 Cabriolet||
Cost of Ownership of the new C-Class Cabriolet starts at just Rs. 67,000 for a period of 2 years.The new Mercedes-Benz C-Class Cabriolet is priced starting INR 65.25 Lakhs ex-showroom, all India
Media Contact Mercedes-Benz India Pvt. Ltd.:
Shekhar Das Chowdhury | firstname.lastname@example.org | +91 98508 36477
Vignesh Shankar | email@example.com | +91 77740 36269
About Mercedes-Benz India:
Established in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car market in India and boasts of more than 130 years of cutting edge innovation in the luxury automobile industry globally.
Set up in 2009, Mercedes-Benz India’s world class production facility is spread over 100 acres in Chakan near Pune. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premises. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network.
It plays an important role in the CKD/MVP production network in Brazil, Indonesia, Malaysia, Thailand and Vietnam. At these locations, Mercedes-Benz produces vehicles in various extension levels for domestic markets.
The production facility now carries an investment of INR 2,200 crores and has the largest installed production capacity for any luxury carmaker in India. Mercedes-Benz India also has the largest network spread amongst any luxury carmaker, with presence in 45 Indian cities through 94 outlets.
Through the exclusive AMG Performance Centers located in 7 cities including Delhi, Mumbai, Hyderabad, Bangalore, Kochi, Chennai and Pune; the AMG performance sub-brand of Mercedes-Benz also boasts of a strong retail network presence in the country.
Mercedes-Benz India’s flagship programme, ‘My Mercedes, My Service’ launched in 2016, aims to completely redefine the after-sales experience by digitalizing service process and create unparalleled benchmark in the luxury car service domain.
In December 2017, Mercedes-Benz India launched its innovative ‘Pit Stop Service’ across all 7 AMG Performance Centre to create service differentiation. This speedy, personalized and priority service is a commitment to the AMG and Specialty Cars customers, in driving delightful vehicle ownership.
‘My Mercedes, My Service’ aims at enhancing the customer’s vehicle ownership experience manifold, making after-sales experience as the new differentiator in the luxury car segment.
With the use of big data and in-depth knowledge of the driving pattern of Indian customers, Mercedes-Benz has been able to drive successfully low cost of ownership for its customers.
A testimony of all these initiatives is reflected in 2017 JD Power After-Sales Customer Satisfaction Index, which ranks Mercedes-Benz India as the highest in after-sales service satisfaction, with a score of 862.
Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 560, S-Class, E-Class, C-Class, CLA luxury sedans and the GLA, GLE and the GLS luxury SUVs.
The CKD GLC was the ninth product added to Mercedes-Benz’s local production portfolio. Completely Built imported cars portfolio includes the A-Class, B-Class, CLS, E-Class Cabriolet, E-Class All-Terrain, S-Class Coupé, C-Class Cabriolet, S-Class Cabriolet and the S 600 Guard plus a range of other Guard vehicles.
Mercedes-Benz redefines open-top motoring, launches the fascinating C-Class Cabriolet
The product portfolio also comprises the iconic off-roader Mercedes-AMG G 63 as well as a wide range of other Mercedes-AMG performance cars like the AMG CLA 45, AMG C 63 S, AMG E 63 S, AMG S 63 Coupe, AMG S 63 Sedan, AMG GLA 45, AMG GLC 43 Coupe, AMG GLE 43 Coupe, AMG GT S, AMG GT R and AMG GT Roadster sports car, AMG SLC 43 and AMG C 43.
Mercedes-Benz India recorded retail sales of 11,789 units in the period January-September 2018. In 2018, ‘The Best Keeps Leading’ is Mercedes-Benz’s philosophy.
Mercedes-Benz has launched the Mercedes-Maybach S 650, the New S-Class, the GLS Grand Edition, the AMG E 63 S, the AMG S 63 Coupe, the new C-Class, AMG G 63 in 2018 for the Indian market.
The C-Class Cabriolet is MB India’s 11th product launch in 2018. This is the first ever launch by MB India on a televised show marking the 750th episode of Indian television’s longest running Auto Show- CNB on NDTV.