RED FM launches “Doubt Ko Out” to celebrate International Women’
93.5 RED FM, one of the largest and most awarded private radio network in India has come up with a new campaign, ‘Doubt Ko Out’ on International Women’s Day. The campaign will bring out stories of women who faced challenges related to physical appearance and body shaming.
As part of this initiative, RED FM will feature some of the women from different walks of life and give them a makeover. The stories of these women will be narrated on air and an on ground exhibition will showcase their transformation photographs at the VR Punjab Mall on 8th March, 2020. These extraordinary women will be present at the exhibition to tell their stories.
Commenting on this initiative, Ms. Nisha Narayanan, Director & COO, RED FM and Magic FM, said, “This Women’s Day, we wanted to put spotlight on strong women who choose to rebel against the pressures of societal expectations and have emerged as winners in their field of work. These women are the ones who refused to take the pressure about their looks, body type, shape, career choices and made their own path. RED FM has always believed in promoting equality and encouraging people to challenge the status quo. “Doubt ko Out” is one such endeavour that celebrates women who made a meaningful difference in their lives.”
The campaign will feature stories of some of the renowned Punjabi celebrities like Rupinder Handa, Bharti and Jasleen Royal. Punjabi Superstar Singer Singaa came forward to support these girls and was part of this photo shoot for the exhibition.
RED FM launches “Doubt Ko Out” to celebrate International Women’s Day
About 93.5 RED FM:
We are Irreverent; we are young, cool and trendy. We are the voice of today’s Millennial. We are one of the largest radio networks in the country. We are RED FM. Based on the internationally successful CHR (Contemporary Hit Radio) format we play only Super Hit music. With the brand philosophy and attitude that is ‘Bajaate Raho!’ at RED FM we always speak up for the right, for the people. Our listeners are at the heart of everything we do and so we are called the ‘station for expression’ by establishing an emotional connect with them. We do things differently; we don’t follow the herd and its testament to the fact that RED FM boasts of over 430 award winning campaigns including BEST BRAND, BEST FM STATION & BEST RJs.