India’s leading value fashion brand, Max Fashion today unveiled its new Spring’ 2018 Collection. The collection was launched by the star cast of the upcoming Punjabi movie “Laavaan Phere”. Superstar Roshan Prince & Rubina Bajwa walked the ramp in exclusive Spring collection at Elante Mall, Chandigarh. Max Fashion also launched an exclusive spring collection lookbook for the season.
The collection honours the likes of those who are driven by a dream and not the society. Those who stand for what they believe in. Those who do not follow but lead. The Generation Z or post millennials. As a part of the launch activity, lucky fans got a chance to meet and greet with their favourite stars.
Speaking at the event, Roshan Prince said, “I feel very happy to associate with Max Fashion. It is an honour to launch the spring collection. Max has great options for everyone.Spring is the time to experiment yet feel comfortable. My personal favourite from the Spring summer collection is Ruffle sleeves & paper bag waisted pants. These are must haves this season.”
Commenting on the launch, Saurabh – AVP North, Max Fashion said, “We are very happy and excited to welcome the freshness of Spring season with the launch of our new Spring 2018 Collection. At Max Fashion, we always try to top our shopper’s expectations and provide our customers with experiences that they will never forget. It is a delight to have the ever popular Mr. Roshan Price & Ms Rubina Bajwa with us on the occasion of this launch.”
About the Collection –
This season Max Fashion aims to talk about the notion of no boundaries, freedom of expression and loving yourself. The key silhouettes of the season include exaggerated puff sleeve shirt, all-over smocked bardot top, printed bralette tee, printed mesh top with ruffle sleeves, strappy shoulder bearing top, mesh skirt, paper bag waisted pant, zip thru linen jacket, linen waistcoat, reversible casual vest, linen blend crew neck tees, and textured striper tees.
This Spring, go subtle in terms of base and extravagant in silhouettes. Stripers take the limelight in shades of blue with white, treated with pop coloured surface embellishments in the form of hand embroideries & prints. Corset details, bed coat in hammered satin fabric, mesh long tops, bomber jackets and embroidery will be the key elements in the collection.
This season is all about combining the top trending looks. Longer lengths, asymmetric curved hems, panelling, double sleeves, printed ribs, detachable details and zippers are the key details.
BOYS-Get ready to roam the street in style. Spring ’18 brings forth a rage of looks inspired from the streets. Speed and adrenaline rush from the daily hustle is captured perfectly with pocketful of fun elements.
GIRLS-Spring talks about a lot of classic and retro inspired garments. A free-spirited collection with free flowing and airy silhouettes. A mix of colourful trims like tassels, pompom, beading application, 3D bows, crochet detailing and sequinned embroidery are some of the key highlights of the season. The colour palette comprises of pinks, blues, yellows, navy, red with lace, tulle and denim, giving the garments a beautiful texture.