Shubman Gill appointed brand ambassador of Protinex
Danone, a global food company, has roped in India’s rising cricketing star, Shubman Gill as the brand ambassador for its popular protein brand, Protinex. As part of the endorsement deal, Shubman will be the face of Protinex for next five years.
Featuring in key brand campaigns and initiatives, the U-19 Indian cricket Vice-Captain becomes the third star to join Protinex’s brand journey, after U-19 Indian cricket captain Prithvi Shaw and Telugu superstar Mahesh Babu were signed on earlier this year.
Himanshu Bakshi, Director- Marketing, Danone India said, “As thought-leaders on Protein, we at Protinex always aspire to think ahead of the curve and that’s where Shubman fits in very well. He is a young sportsman who resonates very well with brand’s promise and his association will help the brand drive the message of protein rich diet to as many Indians as possible, across age groups.”
“I am very excited to be a part of the Protinex family. I believe in this heritage brand and what it strives to deliver to Indian consumers. I understand the importance of protein in one’s every day diet and Protinex has been fulfilling my everyday protein needs since childhood. I would like to thank Protinex for giving me this unique opportunity to contribute to the protein message in India” said Shubman Gill.