Star Plus has always endeavored to touch the lives of its viewers through its characters and stories. With ‘Star Plus Dekho, Vivo IPL Jaao’ consumer engagement program, the channel gives its viewers a dream opportunity to spend an unforgettable day with their favorite character watching the most celebrated sporting event – VIVO IPL 2018. The fans are ecstatic as their loved TV characters like Anika, Naira, Kanak, Kullfi among others become a part of their own family by rooting for their favorite VIVO IPL team watching the match live in stadium with them and their family. This initiative has transformed the strong reel relationship between characters and fans into a real life bond for life by giving fans a money can’t buy experience.
The stars of the evening, the fans even get to share an unforgettable moment with a cricketer and take back the memory captured through a picture.
Overwhelmed winner of the contest Rajinder Sethi said, “It is not every day that such an opportunity comes our way. I am thankful to STAR Plus for giving us this chance to watch a match live in the stadium. The way the team treated us in terms of hospitality is overwhelming. Also, the icing on the cake is that we watched the match with my favourite actor Shrenu Parikh aka Gauri of Ishqbaaaz. Couldn’t have asked for more. I’m super excited and really happy for this one.”
On meeting the fan and his family the ecstatic actor Shrenu Parikh aka Gauri Kumari Sharma from Ishqbaaaz said, “I have always been an ardent fan of cricket and I love watching matches in the stadium. I am really excited to meet Chris Gayle if I do get the chance because I am watching my favorite Kings XI Punjab play the match in Mohali. I am extremely excited and thankful to STAR Plus for making me meet fans of the show and giving me a change to spend time with them too.”
About Star India:
Star India has defined the Indian media landscape since 1991 and today is one of the country’s leading media conglomerates, reaching approximately 700+ million viewers a month across India and more than 100 other countries. Star generates 30,000+ hours of content every year and broadcasts 60+ channels in 8 different languages, reaching 9 out of 10 C&S TV homes in India.
The network’s entertainment channel portfolio includes Star Gold, Channel V, Star World, Star World Premiere HD, Star Movies, Star Movies Select HD, Star Utsav, Star Utsav Movies, Star Bharat, Movies OK and Star Plus, India’s No. 1 Hindi General Entertainment Channel. It has a leading presence in regional broadcasting as well, through a bouquet of channels which include Star Jalsha, Jalsha Movies, Star Pravah, Maa channels and affiliate channels Asianet, Asianet Plus, Asianet Movies, Suvarna, Suvarna Plus and Vijay. It is also present in the Indian movie production and distribution space through Fox Star Studios, an affiliate joint venture company.
Star India is making quantum leaps in transforming sports in the country by leveraging the group’s strengths in superior content and audience engagement. Star’s sports business has grown rapidly to 12 channel properties (Star Sports 1, 2, Star Sports Select 1, Star Sports Select 2, Star Sports Hindi 1; Star Sports HD1, HD2, Star Sports Select 1 HD, Star Sports Select 2 HD, Star Sports Hindi 1 HD; India’s first Tamil Sports channel Star Sports Tamil 1 and India’s first private FTA sports channel Star Sports First), making it the leading sports network in the country.
Star is set to drive the agenda on digital content consumption in the country with Hotstar, Star’s revolutionary digital platform that brings your favourite TV shows, movies and sports in one destination.
Star India is a fully owned subsidiary of 21st Century Fox.
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