Swaraj Tractors glorifies Indian Farmers on Republic Day


 Swaraj Tractors glorifies Indian Farmers on Republic Day

 Swaraj Tractors, a part of the USD 20.7 billion Mahindra Group, has dedicated 71st Republic day to the hardworking Indian Farmers, who are responsible for nourishing India.

 Swaraj Tractors, Republic Day

As India’s first indigenous tractor brand, Swaraj tractor is synonymous with farm mechanization in India. It gives a new dimension to farmers with its power, authenticity and reliability. On the occasion of republic day the Swaraj Tractors released a short animated video, glorifying the Indian farmers and how the brand is closely associated with the farming community.  The video has been designed by Swaraj’s digital agency VMLY&R in line with the Swaraj brand’s positioning of – Mera Swaraj Made by the farmer for the farmer.

The video can be accessed through this link https://www.youtube.com/watch?v=gZCQHz5WPAs&feature=youtu.be

Like every year, Nine Swaraj Tractors will be part of the prestigious Republic Day parade at Rajapath this year. Brandishing the spirit of nationhood the Swaraj tractors have been supporting the tableaux from various states as part of the Republic day celebrations, year after year.

 Swaraj Tractors glorifies Indian Farmers on Republic Day

About Swaraj

 Swaraj Tractors a division of the USD 20.7 billion Mahindra Group and is India’s second largest and fastest growing tractor brand. Established in 1974, Swaraj has sold over 1.5 million tractors since inception. Based in Punjab, the grain bowl of India, Swaraj is a brand that is made by the farmer, for the farmer as many of its employees are also farmers. They bring real world performance and create an authentic, powerful product with assured performance and enduring quality, designed with one purpose – enabling the Indian farmer to Rise. Swaraj Tractors, consistently ranked among top players in Customer Satisfaction in India, manufactures tractors in the range of 15HP to 65HP and also provides complete farming solutions.


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