‘WINTER WONDERLAND’ CONCLUDES AT VR PUNJAB

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ANU(ChandigarhCityNews)

In association with SBP Group, VR Punjab hosted ‘Winter Wonderland’, a festival to celebrate the spirit of Christmas & the bonhomie of the New year celebrations.

   FESTIVAL 'WINTER WONDERLAND' CONCLUDES AT VR PUNJAB

“In tune with our Corporate Social Responsibility and  Connecting Communties initiative we conceptualised and promoted a campaign – ‘Share your Joy’ where Guests visiting VR Punjab got an opportunity to donate their hot blankets/quilts for the underprivileged. This went a long way in helping people battling the  biting North Indian cold. Apart from this social cause, there was also a flurry of activations including promotions, events & workshops which also resulted in a 30% hike in footfalls as compared to last year.” said Jonathan Yach, Director Operations, Virtuous Retail.

   FESTIVAL 'WINTER WONDERLAND' CONCLUDES AT VR PUNJAB

The 25 day fiesta which has concluded provided patrons with engaging workshops & activities that were fun for both children and adults. This included kids’ favourite animated characters, Chhota Bheem, and Chutki meet and greet, Carol Signing & a delightful Santa Parade. A Live performance with Abhishek, Mind over Magic ‘Mind reading activity’ wowed visitors  while shoppers  were kept engaged with enticing gifts of instant photographs with the festive décor as a backdrop. A Click and Print zone was also created for visitors so that they could take back memories of their visit to VR Punjab .

Interesting workshops  which were curated with the festive season of Xmas & New year’s included  wreath making, Christmas crackers making, gift wrapping & balloon making.

 

 

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