WROGN makes its debut in Punjab with an Exclusive Brand Outlet in Chandigarh
The menswear collection is conceptualized by youth icon Virat Kohli in collaboration with the label’s design team. The brand has emerged as one of the fastest growing casual menswear brands in the country.The store in Chandigarh will offer a brand new variety of menswear collection with trendy designs and quirky styles.
Anjana Reddy, Founder and CEO of USPL said, “We have been aggressively expanding our network of exclusive brand outlets in the country. We foresee huge potential in the Punjab market and this is our first exclusive outlet in the state of Punjab.We are currently pursuing a multi channel approach to provide our customers with a seamless shopping experience. We are targeting 200 exclusive brand outlets in the country in the next three years.’’
The breakaway youth fashion brand initially started by retailing in Shoppers’ Stop outlets and is now present on fashion portals like Jabong and Myntra. The brand opened its first exclusive outlet in Hyderabad in the year 2016.
About Universal Sportsbiz Pvt. Ltd. (USPL): USPL is the only homegrown Indian company with significant presence in the multi-billion dollar celebrity fashion lines business. Founded in April 2012, USPL’s portfolio of leading brands includes Wrogn, a premier fashion brand inspired by Virat Kohli, IMARA, a contemporary women’s ethnic fashion brand with Jacqueline Fernandez and Ms. Taken, Kriti Sanon’s western wear line.
About WROGN: Wrogn is a breakaway youth fashion brand. Its funky philosophy speaks through its trendy design quirks. Wrogn has been co-created with Indian cricket youth icon ViratKohli. Comfortable, stylish and unconventional, WROGN is simply an extension of Virat’s personality. Wrogn is conceptualized by Universal Sportsbiz Private Limited (USPL), an Accel portfolio company, India’s first celebrity commerce company. WROGN is targeted towards open-minded and progressive young men, who like to make their own choices in life. The brand is experimental in its ethos and product philosophy.