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Home Tags Baskin Robbins India expands retail Portfolio to meet Rising Demand

Tag: Baskin Robbins India expands retail Portfolio to meet Rising Demand

Baskin Robbins, India’s much loved ice cream brand, is set to redefine indulgence with the launch of its latest retail product range. As quick commerce reshapes consumer habits and snacking becomes an all-day affair, the brand is strategically expanding its presence in the snacking portfolio in key cities to meet this surging demand. The newly launched retail range targeted at General trade stores, Supermarkets and Quick Commerce platforms features a variety of formats and flavours designed for on the go snacking as well as at-home indulgence. The collection includes chocolate-based treats, fruit-inspired summer delights, traditional Indian flavours tailored to the country’s diverse palate and also packaged Belgian Chocolate milkshakes. Some of the standout offerings include a Super Strawberry Surprise Cone with a rich chocolate confectionery swirl and milk choco-chips, The Original Triple Chocolate Stick for an indulgent chocolate experience, a refreshing Very Blueberry Ice Pop, Traditional Malai Kulfi Slice topped with Iranian pistachios and for the first time – “Minis” a pack of 4 Mini ice cream sticks featuring Mississippi Mud and Almond 'N Caramel flavours. Additionally, the range now includes creamy Belgian Chocolate Milkshakes in three variants – Milk, Dark and Hazelnut - all with 30% lower added sugar and no added colours or flavours. Speaking about the expansion, Mohit Khattar, CEO of Graviss Foods Limited, said about the brand’s retail growth “The way consumers enjoy ice cream is evolving, and our new retail range is a reflection of this shift. Last year, we introduced innovative formats aimed at positioning ice cream as an anytime snack rather than just a post-meal indulgence. This year, with the rapid rise of quick commerce and the increasing demand for premium treats at home, we are taking that vision forward by expanding our retail presence. Our goal is to ensure that Baskin Robbins’ signature experience is available in more convenient formats, making it easier than ever for consumers to enjoy their favourite flavours whenever and wherever they choose.” With an impressive growth across all retail channels including quick commerce in FY25 and amidst expectations of a similar bump up in FY26, Baskin Robbins is strengthening its retail footprint across General trade, modern trade as well as deepening partnerships with leading quick commerce platforms, ensuring that its signature treats are just a click away for consumers across India.
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Baskin Robbins India expands retail Portfolio to meet Rising Demand

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