Nexus Elante Mall, Tricity’s favourite shopping and lifestyle destination, has unveiled a dedicated Jewellery Zone, a first-of-its-kind concept in Punjab and North India. Curated to bring together India’s most celebrated jewellery brands under one roof, this new addition reimagines how fine jewellery is experienced, transforming Elante into the region’s most coveted destination for luxury retail.
Home to more than a dozen leading jewellery brands, the Jewellery Zone is designed as a premium precinct celebrating craftsmanship, heritage and modern design. It houses some of India’s most loved brands including House of Senco, Bluestone and Mia by Tanishq, along with newly launched Indriya, Aditya Birla Jewellery; Zen Diamond and Giva. Soon-to-open stores such as Tanishq, Malabar Gold & Diamonds, Caratlane, Origem, and Forevermark will further complete this curated collection, making it the most comprehensive line-up of fine jewellery brands in North India.
Amit Shiv, Centre Director, Nexus Elante said “With the launch of the Jewellery Zone, Nexus Elante is setting new benchmarks for curated retail in India. This zone represents the perfect confluence of design, heritage and aspiration and we believe it will soon become the most desirable address for any leading jewellery brand looking to establish its presence in North India.”
From everyday essentials to statement bridal creations, the zone offers a seamless shopping experience across gold, diamond, silver, platinum, polki and kundan jewellery. The design and curation echo Elante’s commitment to delivering elevated experiences that blend luxury with trust and accessibility.
Sandeep Kohli, CEO, Indriya, Aditya Birla Jewellery, added, “We are delighted to announce the launch of Indriya’s store at Nexus Elante Mall, the region’s most vibrant shopping destination. The store brings together the finesse of age-old craftsmanship and the elegance of contemporary design, perfectly resonating with today’s discerning consumers. Thoughtfully designed spaces, such as the dedicated karigari room offer an immersive experience that celebrates the artistry behind every piece. Our entry into Punjab marks a significant milestone, as we introduce a modern aesthetic deeply rooted in India’s rich heritage of design and culture.”
The launch of the Jewellery Zone further strengthens Nexus Elante Mall’s position as the Tricity’s ultimate lifestyle and fashion hub, reaffirming Nexus Malls’ vision of shaping the future of experiential retail in India.
