Shubman Gill shows how to #MoveLikeARonin, in TVS Ronin’s latest campaign
TVS RONIN is a first-of-its-kind ‘modern-retro’ motorcycle, designed ground up to inspire #Unscripted living. With the power of new-age tech like Dual-Channel ABS, Rain & Urban Riding Modes, Bluetooth Connectivity with Voice Assistance and more, this motorcycle comes packed with features and a powerful performance. It’s a motorcycle built for people who march to their own tune like Shubman Gill.
For the brand’s latest cricket World Cup campaign #MoveLikeARonin, the key brand asset is a film starring Shubman Gill. It encourages riders to make their own moves and follow no script. This ideology is brought to life with an experiential on-ground activation, Test-Ride Cricket, which is a first-of-its-kind cricketing experience where you can get scored on your riding moves and have a chance to take home the World Cup Edition TVS Ronin.
Vimal Sumbly, Head of Business – Premium, TVS Motor Company said, “TVS RONIN’s journey began from a blank canvas. One year later, our #Unscripted modern-retro is inspiring thousands across India to write their own stories, their own way. With our latest campaign, we’re cementing that very ideology by collaborating with Shubman Gill, a promising young icon himself. The idea is to inspire riders everywhere to go where their heart takes them and follow no script.”
Govind Pandey, CEO TBWA India, the agency that conceptualized the campaign, said, “TVS RONIN is building a community of the new-age riders in this world. Which is why, when we say ‘Move Like a Ronin’ we want to inspire people to follow their calling , and make the moves that are #Unscripted just like the TVS RONIN.”
The film has been released across platforms, with a strong on-ground test-ride activation, and the promise of a special World Cup edition TVS RONIN, driving the numbers across India.