Zee Punjabi breaks records, becomes the biggest general entertainment channel launch*
- Clocks 128 GRPs (2+, U+R)
- Launched with 31% share in the GEC category in Punjab(Previous best was 6%)
- 8 out top 10 entertainment shows in Punjab Market are from Zee Punjabi
- ZEEL network share increased from 9% to 11%
Zee Punjabi, the first ever General Entertainment Channel (GEC) of Punjab has become one of leading channels of Punjab in first month of its launch. With 31% share in the GEC category in Punjab and 8 out top 10 entertainment shows in Punjab Market being from Zee Punjabi, the channel broke several records.
Launched on 13th January, 2020, the channel has managed to create an impact with the viewers of Punjab.With focus on stories inspired by Punjabiyat, the content includes classic love story of ‘Heer Ranjha’, music reality show ‘Sa Re Ga Ma Pa’ featuring Gurdas Maan as mentor and Jazzy B, Sonu Kakkar and Jaidev Kumar as Judges and a skitbased comedy show “Hasdeyaan De Ghar Vasde” with Gurpreet Ghuggi as the host.
Speaking on the achievement, Amit Shah, Cluster Head – North, West and Premium Channels, ZEEL said, “Zeeis known for creating emotionally enriching content. We are committed not just to create original content in sync with Punjabi culture but also break new grounds on regional language television with an understanding of the new consumption habits of TV viewers.”
Speaking of the BARC ratings, Rahul Rao, Business Head, Zee Punjabi said, “I want to thank our viewers for such a grand welcome. The credit for this achievement goes to entire team. While it validates our beliefs and our focus on the Punjabi Culture, we will keep working hard to bring out more stories of Punjab and Punjabis”
The channel offers an extensive line-up of fictional and non-fictional shows including Heer Ranjha,, Khasma Nu Khani, KamliIshq Di, Tu Patang Main Dor and Vilayti Bhabhi etc. In the Non-Fiction genre, Sa Re Ga Ma Pa, Hasdeyaan De GharVasde,JeeAaya Nu and AajoJineKhedna Hai have also contributed to the successful launch of the channel.
Zee Punjabi breaks records, becomes the biggest general entertainment channel launch
About Zee Punjabi
Zee Punjabi is the Punjabi General Entertainment Channel of Zee Entertainment Enterprises Ltd (ZEEL). Launched on 13th January 2020, Zee Punjabi offers a variety of shows around themes that are familiar to the audience and cater to the unique entertainment preferences. The channel offers family inclusive and culturally rooted content that celebrates the diversity of Punjab
With the brand promise, ‘Jazbaa Kar Vakhon Da’ translating to “Making their VaddeSapne come true”, the channel endeavours to be a reflection of the josh and jazba of Punjab and its people that pole vaults them to realize their extraordinary dreams.
Zee Punjabi is available across all major cable, DTH and digital platforms. The channel is also available on ZEEL’s digital and mobile entertainment platform, Zee5.
Zee Punjabi is available across all major cable, DTH, Free dish and digital platforms.
Platform Channel No
Tata Sky 1927
Dish TV 1156
Airtel DTH 556
DD Free Dish 72
*BARC Ratings, 2+ , U+R