92.7 BIG FM, India’s largest and No.1 radio network, known for pioneering innovative and relatable content, has announced a unique awards property for its listeners titled ‘BIG City Pride’. This is the first ever city awards that works around a semi democratic model and identifies people, places or businesses that are the pride of the respective cities. After identifying and being voted by the listeners, BIG City Pride will honour them under various categories. Each city boasts of many attractions, which are an integral part of the city’s identity. By doing so, 92.7 BIG FM is taking a step towards providing these entities the spotlight they deserve.
The prides of city will be chosen based on voting as well as the opinion of an expert panel, adding a sense of authenticity to the property. The selection will be from two categories from different industries. This will be announced every month from March onwards till end of the year
This award will ensure involvement of all its patrons as the nominees and the winners chosen through public voting. The categories eligible for the awards range from food joints, real estate/local developers, malls, educational institutes, artists/personalities etc among other.
In an attempt to drive engagement and form a local connect with the listeners, this award aims at giving the audience an opportunity to choose the best elements of a city that make it unique. On the launch of this exemplary property, Gaurav Mahajan spokesperson from 92.7 BIG FM said, “Big City Pride intends to build a real and personal connect with city-wise audience. We all love certain factors about our city that make our cities unique. However these attractions often might not get the appreciation they deserve. Big City Pride awards will recognize these entities with the support of our audience, honor them and provide them the focus and attention they deserve. A city’s pride is BIG FM’s pride too.”
The nominees will be shortlisted solely based on public voting, while the titles will be awarded based on 70% public and 30% jury voting. The jury will comprise of local experts in their respective segments which will add more value and reliability to the property.
In addition to public voting through SMS, RJs will go on-ground to involve more and more audience real-time in this process and to provide the listeners an opportunity to cast their votes for the nominees through vox pop.
Making the awards more interactive and engaging for its listeners, the RJs will keep the audience glued to 92.7 BIG FM with some interesting stories and fun games that revolve around this particular property. Along with this, lucky listeners, whose choice matches with the jury will be announced as the winner of a bumper prize. The winners across the categories will be felicitated with a trophy and a certificate by 92.7 BIG FM.
The in addition to Chandigarh, Jammu, Srinagar, Shimla, Amritsar, activity will simultaneously take place across Chennai, Ranchi, Guwahati, Bhubaneswar, Surat, Jodhpur, Kota, Agra, Kanpur along with Kolkata and Bangalore.