Dabur Glucose launches ‘Energize India’ Campaign to Promote Young Athletes


Dabur Glucose launches ‘Energize India’ Campaign to Promote Young Athletes

Dabur Glucose, the leading instant energy drink from the House of Dabur, announced the launch of a mega Campaign ‘Energize India’ to promote young sporting talent and drive awareness about the importance of energy and stamina among young athletes in major sports academies across India.

As part of the campaign, Dabur Glucose today conducted a special awareness session on energy and stamina management at Chandigarh Spinal Rehab, featuring renowned doctor, expert, and renowned social activist Renu Mathur in the field. This session provided valuable insights and strategies to help athletes optimize their performance and achieve their full potential. Dabur also felicitated top athletes of this academy: Anjali Thakur, International Boccia Player; Priyanka Thakur, Ramp Operator for Anjali; Vidya Kumari, International Para Table Tennis Player; Ajeya Raj, International Boccia Player; Sandeep Kumar, Ramp Operator for Ajeya Raj; National level Player Ashish Verma, Para Archery; Kumaresan Anandhan, Javelin throw; Hari Krishan Negi, Para Kayaking. Mr.  Varinder Pal Singh Saluja, Trustee of Chandigarh Spinal Rehab was also present at the event.

We are delighted to launch our ‘Energize India’ campaign to promote the importance of energy and stamina among young athletes and provide them with the necessary energy to excel in their respective sports. As a brand, Dabur Glucose is a perfect fit for athletes, sports enthusiasts, and people who lead an active lifestyle. The product is designed to provide an instant energy boost, which is essential for individuals engaged in physical activities,” Dabur India Ltd, Sales Head Punjab Mr. Alok Kapoor said.

 The energy sessions, conducted by Chandigarh Spinal Rehab’s head Admin Ms. Tejinder Saluja, focused on educating young athletes about the importance of proper nutrition and hydration to ensure optimal performance. The session also included tips and techniques to improve stamina and endurance, which are crucial for any athlete.

“Dabur Glucose has always been committed to promoting a healthy and active lifestyle among our youth. This partnership with young athletes is another step forward towards achieving this goal. With its refreshing taste and instant energy boost, Dabur Glucose is the perfect choice for young athletes to stay energized and perform at their best,” Mr. Alok Kapoor added.

About Dabur Glucose: Dabur Glucose is a powder-based energy drink that is made using 99.4% pure glucose. It is designed to provide an instant boost of energy and is a great way to refuel during a long day. Enhanced with essential vitamins and electrolyte. It helps you survive excessive heat, fight tiredness, and optimise your energy with higher glucose content. Enriched with the goodness of Vitamin C and Calcium to makes sure that kids as well as adults stay healthy and active with the power of essential nutrients. It is available in convenient sachets and can be easily carried in a bag or a pocket.

About Dabur India Ltd: Dabur India Ltd is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for 140 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India’s FMCG portfolio includes eight Power Brands – Dabur Chyawanprash, Dabur Honey, Dabur Honitus, Dabur Pudin Hara and Dabur Lal Tail in the Healthcare space; Dabur Amla and Dabur Red Paste for Personal Care; and Réal in the Food & Beverages category.


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