About Dabur India Ltd: Dabur India Ltd is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for 139 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India’s FMCG portfolio includes nine Power Brands – Dabur Chyawanprash, Dabur Honey, Dabur Honitus, Dabur Pudin Hara and Dabur Lal Tail in the Healthcare space; Dabur Amla, Dabur Red Paste and Vatika in the Personal care space; and Réal in the Foods & Beverages category.
Winter is one of the most awaited seasons in India, but it may also bring a plethora of diseases like cold-cough and Respiratory problems to name a few; which are most prevalent in this season & usually occur due to a low immunity. Chyawanprash is an around 3000-year-old & well-known Ayurvedic formulation that is used for boosting immunity and helps provide protection against common day-to-day infections like cough and cold. Dabur Chyawanprash contains many ‘Rasayana’ herbs which help in prevention of variety of infections through its immunomodulatory effects.
As part of its commitment to safeguard the health of future generations, Dabur Chyawanprash today announced the launch of a mega awareness initiative aimed at securing the health of underprivileged kids across the country. Under this initiative, Dabur Chyawanprash along with a renowned doctor will conduct Immunity awareness sessions to educate children about the need to build a stronger immune system to fight against illnesses due to changing seasons, common bacteria, and viruses.
The drive was flagged off in Chandigarh today with a special session conducted for more than 200 kids from Government Senior Secondary School, Sector 6, Panchkula. The session was aimed at creating awareness among kids to fight Illness in winter. The kids were also educated on ways to boost their immunity through basic hygiene and a nutritious diet.
Speaking on the occasion, Dabur India Ltd, Sales Head Punjab Mr. Alok Kumar said, “Dabur Chyawanprash has been committed to helping every Indian achieve the strongest immunity for over 100 years. This initiative is a leap forward towards this commitment. We are concerned about the cold wave that claims so many lives every year. Through this Initiative, we will attempt to reach out to provide protection to underprivileged kids by highlighting the importance of Immunity besides providing Chyawanprash to these Kids”.
Dr. Neeraj Gupta said, “During cycles of seasonal change there is a sudden temperature variation, which leads to illnesses like cough, cold & flu. Enhancing immunity is an effective way to fight illnesses like Colds, Coughs, Respiratory problems etc. Therefore, it is necessary to boost one’s immunity through changing weather cycles.”
Renu Mathur, internationally renowned women’s rights activist said, “This is a great initiative by Dabur Chyawanprash. They have taken a concrete action to provide children with the important information that they need to fortify their immune systems. This endeavor to build a more robust and healthy lifestyle for the next generation is really admirable and appreciable.”
Under this campaign, Dabur Chyawanprash has joined hands with leading NGOs from 22 cities in India i.e. Agra,Varanasi, Gorakhpur, Lucknow, Udaipur, Jaipur, Bhubaneswar, Kolkata, Siliguri, Patna, Gaya, Indore, Raipur, Pune, Aurangabad, Ranchi, Bengaluru, Mumbai, Nasik, Nagpur, Gwalior and Chandigarh.