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    PURE EV Launches the 'PURE Perfect 10' Referral Program with Exciting Cashback Offers

    PURE EV Launches the ‘PURE Perfect 10’ Referral Program with Exciting Cashback Offers

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    PURE EV, one of India’s leading electric two wheeler manufacturers, today announced the launch of the ‘PURE Perfect 10’ Referral Program, offering an unprecedented...
    Livasa Hospitals Launches Weekly Multi-Specialty OPD in Ajnala

    Livasa Hospitals Launches Weekly Multi-Specialty OPD in Ajnala

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    Livasa Hospitals has expanded its healthcare services with the launch of a weekly multi-specialty OPD at Noor Hospital, near the Main Bus Stand in...
    Top 10 Highest-Grossing Bollywood Films of 2025

    Top 10 Highest-Grossing Bollywood Films of 2025

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    Bollywood, the heart of the Indian film industry, has once again delivered a mix of action-packed blockbusters, emotional dramas, and entertaining musicals in 2025. The...
    In this month of love, Mysore Saree Udyog (MSU), an ethnic wear brand synonymous with craftsmanship and tradition, unveiled an emotionally rich campaign that celebrates love across generations through stories of its most loyal patrons. The campaign honors the deep emotional connection between MSU’s weaves and the special moments in its customers’ lives. Through a heartwarming video series, launched across the brand’s Instagram, MSU showcases couples from different generations sharing their love stories, demonstrating how love evolves but remains ever-present. Whether it’s the saree a grandmother wore on her wedding day, the cherished drape a mother wore for special occasions, or a younger generation reimagining tradition with their first saree, MSU’s timeless weaves have been a constant presence at life’s most precious moments. This Valentine’s campaign highlighted inspiring individuals who seamlessly blend tradition with modernity. Featured are Padma Reddy (61), COO of a multinational software corporation, and Dr. Swaroop Reddy (68); Rajendra T.D. (59) and Nirupama Rajendra (54), a renowned Indian classical dancer duo specialising in Bharatanatyam and Kathak; as well as Lekshmi Bhargavi (46), Head of HR, and Siddharth Dube (46), Head of Supply Chain & Product Development. For over a decade, MSU has always prioritised its customers, crafting special experiences to stay true to its community. With this campaign, the brand continues its legacy of driving interactive marketing efforts for its customers, including personalised shopping experiences, community engagement activities, and storytelling campaigns that celebrate India's rich textile heritage. Anil Sancheti, Partner, Mysore Saree Udyog, said, “Our customers are the key drivers of growth. We value their opinion and have always sought meaningful ways to give back. As a brand rooted in tradition yet constantly evolving, we are thrilled to launch this campaign as a tribute to our customers who have been part of our journey for generations. This campaign is more than just storytelling, it’s about honoring the emotions, traditions, and love our sarees have witnessed over the years.” The campaign videos have quickly resonated with MSU's customers and saree enthusiasts, sparking excitement and heartfelt responses. Many have expressed their appreciation for the heartwarming stories and the celebration of love by the brand. Instagram links to videos one, two, and three are linked. The campaign was curated and implemented in collaboration with the brand’s creative agency - Bold & Beyond.

    Mysore Saree Udyog Celebrates Customers with Heartfelt Valentine’s Campaign

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      In this month of love, Mysore Saree Udyog (MSU), an ethnic wear brand synonymous with craftsmanship and tradition, unveiled an emotionally rich campaign that celebrates...
    Mansimran Sandhu's new Single Track ‘WYD’ Released

    Mansimran Sandhu’s new Single Track ‘WYD’ Released

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    Following the release of his latest single, ‘Milde Milde’, Rising music sensation and Punjabi singer Mansimran Sandhu is back with a track that’s impossible to ignore...
    Lily Swarn’s "A Bejeweled Tiara" – A Powerful Testament to Love and Peace Through Poetry

    Lily Swarn’s “A Bejeweled Tiara” – A Powerful Testament to Love and Peace Through...

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    Award-winning poet and author Lily Swarn unveiled her latest poetic masterpiece, A Bejeweled Tiara, a collection that celebrates the boundless power of love and peace. Marking her ninth...
    Vedanta Chairman Anil Agarwal Highlights Assam’s potential to be World’s Mega Basin, Advocates for Investment at Advantage Assam2.0

    Vedanta Chairman Anil Agarwal Highlights Assam’s potential to be World’s Mega Basin, Advocates for...

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      Cairn Oil & Gas, part of Vedanta Group, and India’s largest private Oil & Gas producer, committed to an investment in exploration and production...
    Kolkata Hosts Bengal's1st-Ever StartupMeet&Pitch Fest'25 to Fuel Entrepreneurial Spirit-Platform:Kolkata Chapter

    Kolkata Hosts Bengal’s1st-Ever StartupMeet&Pitch Fest’25 to Fuel Entrepreneurial Spirit-Platform:Kolkata Chapter

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    In a first-of-its-kind initiative, Bengal is set to witness a transformative event that will redefine its entrepreneurial landscape. The Start-up Meet and Pitch Fest...
    HIIMS Hawks clinch Chandrashekhar Azad T20 trophy with dramatic comeback

    HIIMS Hawks clinch Chandrashekhar Azad T20 trophy with dramatic comeback

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    HIIMS Hawks clinch Chandrashekhar Azad T20 trophy with dramatic comeback, beats Wild Wood Warriors by 17 runs Chandigarh, The finals of the 17 days long...
    Union Minister for Petroleum

    Union Minister Hardeep Singh Puri attends PM Kisan Program at Amritsar

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    *Farmers are the backbone of our economy, caretakers of our land and custodians of our food security: Union Minister Hardeep Singh Puri, at program...
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