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    > Wynk Music is now India’s #1 music app by Daily Active Users > > > > Industry leading personalization and content library drive user preference for Wynk Music > > > > · Regional music a key growth driver and now accounts for 26% of the over 3 billion monthly streams. Bhojpuri, Marathi, Kanadda, Telugu, Gujarati and Odiya songs see growth of over 150% > > > > Chandigarh, November 28, 2019: Wynk Music, the OTT music streaming app from Airtel, continues to see a surge in its popularity amongst smartphone users in India. > > > > Airtel today said that, based on Oct 2019 data from App Annie, Wynk Music is now the #1 music streaming app in India in terms of Daily Active Users. The performance metric underlines the massive user preference for Wynk Music when it comes to consuming music on smartphone. > > > > Says Adarsh Nair, Chief Product Officer, Bharti Airtel: “The team is focused on building the most personalised music experience for our customers. Wynk’s deep catalogue of songs combined with a holistic understanding of our customer’s preferences allows us to build an incredible product. And Airtel users get a free subscription to millions of songs in Wynk through the Thanks program.” > > > > Regional music emerging as the next powerhouse > > > > While Bollywood and International music continue to be the biggest categories on Wynk Music, it is Indian regional music that is witnessing the fastest growth. Overall, there has been 75% surge in number of users streaming regional music. > > > > With increasing smartphone adoption in Tier 2 and 3 towns and rural areas, the demand for regional language songs and local artists is seeing massive surge. More and more users in these markets are getting online for entertainment and discovering music on apps vs pirated music loaded on their devices. > > > > Wynk offers music in 14 Indian languages and regional songs now account for 26% of the overall 3 billion plus monthly streams on the app. Songs in Oriya, Gujarati, Assamese, Marathi, Telugu and Bhojpuri have seen 150%+ growth and are also popular outside the home states as well. Interestingly, Bhojpuri music is also seeing strong uptake amongst urban youth in metros like Delhi. > > > > “Regional content is clearly the new HERO as more users come online and look for content that is relevant to them. We aim to invest disproportionately for further expanding our regional content library and work with local artists to bring them to the online world of music.” added Adarsh Nair.

    Wynk Music is now India’s #1 music app by Daily Active Users

    Chandigarh Gaurika Sharma - 0
    Wynk Music is now India’s #1 music app by Daily Active Users Industry leading personalization and content library drive user preference for Wynk Music Regional...
    VR Punjab announces Black Friday sale to mark Post Harvest&Christmas Festivities

    VR Punjab announces Black Friday sale to mark Post Harvest&Christmas Festivities

    Chandigarh Gaurika Sharma - 0
    VR Punjab announces Black Friday sale to mark Post Harvest&Christmas Festivities BORN IN AMERICA, BLACK FRIDAY FINDS A NEW HOME AS VR PUNJAB ANNOUNCES BLACK...
    Zomaland is coming to Chandigarh this weekend

    Zomaland is coming to Chandigarh this weekend

    Chandigarh Gaurika Sharma - 0
    Zomaland is coming to Chandigarh this weekend Zomato is hosting its blockbuster food carnival, Toyota Zomaland, in Chandigarh this weekend - 30th November & 1st...
    Nutrinorm Wellness

    Nutrinorm Wellness enters Northern region

    Chandigarh ANU SHARMA - 0
    Nutrinorm Wellness enters Northern region with new range of beauty & skin care products  Nutrinorm Wellness, the emerging herbal and natural products brand based on...
    Wild life protection day  celebrated at Indus Public School

    Wild life protection day  celebrated at Indus Public School

    Chandigarh ANU SHARMA - 0
    Wild life protection day  celebrated at Indus Public School Indus Public School organized Wild life protection day by Junior Wing. Students were fully engrossed in different...
    Snapdeal

    Snapdeal crosses 100 million app downloads

    Chandigarh ANU SHARMA - 0
    Snapdeal crosses 100 million app downloads  User base grows by 37% in the last 12 months Increased focus on mass-market segment driving growth New gamification features...

    Diabesity ( Diabetes + Obesity)  is an epidemic in Chandigarh Tricity

    Health ANU SHARMA - 0
    Diabesity ( Diabetes + Obesity) is an epidemic in Chandigarh Tricity Dr Amit Garg observes that more than 60% of his patients wait more...
    Taekwondo Championship

    City to host two-day Taekwondo Championship

    Chandigarh ANU SHARMA - 0
    City to host two-day Taekwondo Championship The two-day "6th GTA Cup Taekwondo Championship" will be organized by Emerald Martial Arts from 30 November to 1...
    Punjab Governor Condoles the Demise of former Governor GEN. S.F. Rodrigues

    ICICI Bank opens 22 new branches in Punjab & Haryana

    Chandigarh ANU SHARMA - 0
    ICICI Bank opens 22 new branches in Punjab & Haryana this year; expands network in the states   ICICI Bank today announced that it has opened...
    Gulf Oil and PIAGGIO

    Gulf Oil & PIAGGIO Join Hands to launch Genuine&Co-Branded lubricants for Commercial Vehicles

    Chandigarh ANU SHARMA - 0
    Gulf Oil and PIAGGIO Join Hands to launch Genuine and Co-Branded lubricants for Commercial Vehicles                                                   Gulf Oil Lubricants India Limited (Gulf Oil), a leading global...
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