Chief Minister Nayab Singh Saini met Prime Minister Narendra Modi in New Delhi

Chief Minister Nayab Singh Saini met Prime Minister Narendra Modi in New Delhi

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Haryana Chief Minister, Sh Nayab Singh Saini today paid a courtesy visit to Prime Minister Sh Narendra Modi in New Delhi. During the meeting,...
State government fulfilled 18 promises in its first 100 days: CM

State government fulfilled 18 promises in its first 100 days: CM

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Haryana Chief Minister Nayab Singh Saini said the intention and agenda of the government are clear due to which development work is being done...
North Indian Schools Honoured at Wipro Earthian Awards 2024

North Indian Schools Honoured at Wipro Earthian Awards 2024

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Wipro Limited, a leading technology services and consulting company, held the 14th edition of Wipro earthian Awards for the year 2024 recently, at Azim...
38th Edition of the SJOBA Rally 2025 kicks-off

38th Edition of the SJOBA Rally 2025 kicks-off

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The highly anticipated motorsports event, the 38th edition of the SJOBA Rally 2025, being organised by the St. John’s Old Boys Association (SJOBA) –...
eduVelocity celebrates a decade of student success

eduVelocity celebrates a decade of student success

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This month, eduVelocity Global celebrates a decade of success, having assisted students with admissions and scholarships to institutions abroad during the last ten years....
PURE EV Launches the 'PURE Perfect 10' Referral Program with Exciting Cashback Offers

PURE EV Launches the ‘PURE Perfect 10’ Referral Program with Exciting Cashback Offers

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PURE EV, one of India’s leading electric two wheeler manufacturers, today announced the launch of the ‘PURE Perfect 10’ Referral Program, offering an unprecedented...
Livasa Hospitals Launches Weekly Multi-Specialty OPD in Ajnala

Livasa Hospitals Launches Weekly Multi-Specialty OPD in Ajnala

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Livasa Hospitals has expanded its healthcare services with the launch of a weekly multi-specialty OPD at Noor Hospital, near the Main Bus Stand in...
How Your Parents Can Help You Save Tax?

How Your Parents Can Help You Save Tax?

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While parents are a great asset for the family, they can also benefit you financially by helping you save tax When it comes to taxes,...
Top 10 Highest-Grossing Bollywood Films of 2025

Top 10 Highest-Grossing Bollywood Films of 2025

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Bollywood, the heart of the Indian film industry, has once again delivered a mix of action-packed blockbusters, emotional dramas, and entertaining musicals in 2025. The...
In this month of love, Mysore Saree Udyog (MSU), an ethnic wear brand synonymous with craftsmanship and tradition, unveiled an emotionally rich campaign that celebrates love across generations through stories of its most loyal patrons. The campaign honors the deep emotional connection between MSU’s weaves and the special moments in its customers’ lives. Through a heartwarming video series, launched across the brand’s Instagram, MSU showcases couples from different generations sharing their love stories, demonstrating how love evolves but remains ever-present. Whether it’s the saree a grandmother wore on her wedding day, the cherished drape a mother wore for special occasions, or a younger generation reimagining tradition with their first saree, MSU’s timeless weaves have been a constant presence at life’s most precious moments. This Valentine’s campaign highlighted inspiring individuals who seamlessly blend tradition with modernity. Featured are Padma Reddy (61), COO of a multinational software corporation, and Dr. Swaroop Reddy (68); Rajendra T.D. (59) and Nirupama Rajendra (54), a renowned Indian classical dancer duo specialising in Bharatanatyam and Kathak; as well as Lekshmi Bhargavi (46), Head of HR, and Siddharth Dube (46), Head of Supply Chain & Product Development. For over a decade, MSU has always prioritised its customers, crafting special experiences to stay true to its community. With this campaign, the brand continues its legacy of driving interactive marketing efforts for its customers, including personalised shopping experiences, community engagement activities, and storytelling campaigns that celebrate India's rich textile heritage. Anil Sancheti, Partner, Mysore Saree Udyog, said, “Our customers are the key drivers of growth. We value their opinion and have always sought meaningful ways to give back. As a brand rooted in tradition yet constantly evolving, we are thrilled to launch this campaign as a tribute to our customers who have been part of our journey for generations. This campaign is more than just storytelling, it’s about honoring the emotions, traditions, and love our sarees have witnessed over the years.” The campaign videos have quickly resonated with MSU's customers and saree enthusiasts, sparking excitement and heartfelt responses. Many have expressed their appreciation for the heartwarming stories and the celebration of love by the brand. Instagram links to videos one, two, and three are linked. The campaign was curated and implemented in collaboration with the brand’s creative agency - Bold & Beyond.

Mysore Saree Udyog Celebrates Customers with Heartfelt Valentine’s Campaign

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  In this month of love, Mysore Saree Udyog (MSU), an ethnic wear brand synonymous with craftsmanship and tradition, unveiled an emotionally rich campaign that celebrates...
Chandigarh
broken clouds
34.8 ° C
34.8 °
34.8 °
42 %
3.1kmh
64 %
Sun
35 °
Mon
38 °
Tue
31 °
Wed
36 °
Thu
37 °