This season, Royal Challenge Packaged Drinking Water is rewriting the script with ‘Bold Sherni’- India’s first-ever female cricket superfan. Bold, fearless, and unapologetically passionate, she represents the millions of women who have lived every match, celebrated every six, and felt every heartbreak but have never had their presence truly acknowledged in stadiums.

Royal Challenge Packaged Drinking Water Introduces ‘Bold Sherni’–India’s 1st Female Superfan,this cricket season

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Cricket in India isn’t just a sport, it’s a way of life. Every cricket season, stadiums are packed with passionate fans, their cheers echoing...
Paytm Partners with SBI Mutual Fund for JanNivesh ₹250 SIP–Here’s How You Can Easily Start Investing

Paytm Partners with SBI Mutual Fund for JanNivesh ₹250 SIP–Here’s How You Can Easily...

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Paytm (One97 Communications Limited), India’s leading payments and financial services distribution company and pioneer of QR codes, Soundbox, and mobile payments, has partnered with...
Sudarshan Chemical completes acquisition of Heubach Group 

Sudarshan Chemical completes acquisition of Heubach Group 

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Sudarshan Chemical Industries Limited (“SCIL” or “Company”) today announced that through its wholly owned subsidiary Sudarshan Europe B.V., it has completed its previously announced...
10th Edition of TiECON Chandigarh to be held on 6th & 7th March

10th Edition of TiECON Chandigarh to be held on 6th & 7th March

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Unfurling an enriching and transformative experience for entrepreneurs seeking to expand their horizons, the 10th essay of the TiECON Chandigarh is set to take...
IKEA answers the call to“When is IKEA coming to North India” with the launch of online deliveries

IKEA answers the call to“When is IKEA coming to North India” with the launch...

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IKEA, the world’s most loved 82-year-old Swedish home furnishings retailer, announces entry into its much-anticipated market, North India with the start of online delivery...
Barista Coffee Company celebrates 25 years of brewing excellence in India

Barista Coffee Company celebrates 25 years of brewing excellence in IndiaBarista Coffee Company celebrates...

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Barista Coffee, one of India’s leading home-grown coffee chains, marks its 25th anniversary on February 28, 2025, celebrating more than two decades of rich...
eduVelocity celebrates a decade of student success

eduVelocity celebrates a decade of student success

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This month, eduVelocity Global celebrates a decade of success, having assisted students with admissions and scholarships to institutions abroad during the last ten years....
PURE EV Launches the 'PURE Perfect 10' Referral Program with Exciting Cashback Offers

PURE EV Launches the ‘PURE Perfect 10’ Referral Program with Exciting Cashback Offers

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PURE EV, one of India’s leading electric two wheeler manufacturers, today announced the launch of the ‘PURE Perfect 10’ Referral Program, offering an unprecedented...
Livasa Hospitals Launches Weekly Multi-Specialty OPD in Ajnala

Livasa Hospitals Launches Weekly Multi-Specialty OPD in Ajnala

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Livasa Hospitals has expanded its healthcare services with the launch of a weekly multi-specialty OPD at Noor Hospital, near the Main Bus Stand in...
In this month of love, Mysore Saree Udyog (MSU), an ethnic wear brand synonymous with craftsmanship and tradition, unveiled an emotionally rich campaign that celebrates love across generations through stories of its most loyal patrons. The campaign honors the deep emotional connection between MSU’s weaves and the special moments in its customers’ lives. Through a heartwarming video series, launched across the brand’s Instagram, MSU showcases couples from different generations sharing their love stories, demonstrating how love evolves but remains ever-present. Whether it’s the saree a grandmother wore on her wedding day, the cherished drape a mother wore for special occasions, or a younger generation reimagining tradition with their first saree, MSU’s timeless weaves have been a constant presence at life’s most precious moments. This Valentine’s campaign highlighted inspiring individuals who seamlessly blend tradition with modernity. Featured are Padma Reddy (61), COO of a multinational software corporation, and Dr. Swaroop Reddy (68); Rajendra T.D. (59) and Nirupama Rajendra (54), a renowned Indian classical dancer duo specialising in Bharatanatyam and Kathak; as well as Lekshmi Bhargavi (46), Head of HR, and Siddharth Dube (46), Head of Supply Chain & Product Development. For over a decade, MSU has always prioritised its customers, crafting special experiences to stay true to its community. With this campaign, the brand continues its legacy of driving interactive marketing efforts for its customers, including personalised shopping experiences, community engagement activities, and storytelling campaigns that celebrate India's rich textile heritage. Anil Sancheti, Partner, Mysore Saree Udyog, said, “Our customers are the key drivers of growth. We value their opinion and have always sought meaningful ways to give back. As a brand rooted in tradition yet constantly evolving, we are thrilled to launch this campaign as a tribute to our customers who have been part of our journey for generations. This campaign is more than just storytelling, it’s about honoring the emotions, traditions, and love our sarees have witnessed over the years.” The campaign videos have quickly resonated with MSU's customers and saree enthusiasts, sparking excitement and heartfelt responses. Many have expressed their appreciation for the heartwarming stories and the celebration of love by the brand. Instagram links to videos one, two, and three are linked. The campaign was curated and implemented in collaboration with the brand’s creative agency - Bold & Beyond.

Mysore Saree Udyog Celebrates Customers with Heartfelt Valentine’s Campaign

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  In this month of love, Mysore Saree Udyog (MSU), an ethnic wear brand synonymous with craftsmanship and tradition, unveiled an emotionally rich campaign that celebrates...
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