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    PURE EV Launches the 'PURE Perfect 10' Referral Program with Exciting Cashback Offers

    PURE EV Launches the ‘PURE Perfect 10’ Referral Program with Exciting Cashback Offers

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    PURE EV, one of India’s leading electric two wheeler manufacturers, today announced the launch of the ‘PURE Perfect 10’ Referral Program, offering an unprecedented...
    Livasa Hospitals Launches Weekly Multi-Specialty OPD in Ajnala

    Livasa Hospitals Launches Weekly Multi-Specialty OPD in Ajnala

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    Livasa Hospitals has expanded its healthcare services with the launch of a weekly multi-specialty OPD at Noor Hospital, near the Main Bus Stand in...
    In this month of love, Mysore Saree Udyog (MSU), an ethnic wear brand synonymous with craftsmanship and tradition, unveiled an emotionally rich campaign that celebrates love across generations through stories of its most loyal patrons. The campaign honors the deep emotional connection between MSU’s weaves and the special moments in its customers’ lives. Through a heartwarming video series, launched across the brand’s Instagram, MSU showcases couples from different generations sharing their love stories, demonstrating how love evolves but remains ever-present. Whether it’s the saree a grandmother wore on her wedding day, the cherished drape a mother wore for special occasions, or a younger generation reimagining tradition with their first saree, MSU’s timeless weaves have been a constant presence at life’s most precious moments. This Valentine’s campaign highlighted inspiring individuals who seamlessly blend tradition with modernity. Featured are Padma Reddy (61), COO of a multinational software corporation, and Dr. Swaroop Reddy (68); Rajendra T.D. (59) and Nirupama Rajendra (54), a renowned Indian classical dancer duo specialising in Bharatanatyam and Kathak; as well as Lekshmi Bhargavi (46), Head of HR, and Siddharth Dube (46), Head of Supply Chain & Product Development. For over a decade, MSU has always prioritised its customers, crafting special experiences to stay true to its community. With this campaign, the brand continues its legacy of driving interactive marketing efforts for its customers, including personalised shopping experiences, community engagement activities, and storytelling campaigns that celebrate India's rich textile heritage. Anil Sancheti, Partner, Mysore Saree Udyog, said, “Our customers are the key drivers of growth. We value their opinion and have always sought meaningful ways to give back. As a brand rooted in tradition yet constantly evolving, we are thrilled to launch this campaign as a tribute to our customers who have been part of our journey for generations. This campaign is more than just storytelling, it’s about honoring the emotions, traditions, and love our sarees have witnessed over the years.” The campaign videos have quickly resonated with MSU's customers and saree enthusiasts, sparking excitement and heartfelt responses. Many have expressed their appreciation for the heartwarming stories and the celebration of love by the brand. Instagram links to videos one, two, and three are linked. The campaign was curated and implemented in collaboration with the brand’s creative agency - Bold & Beyond.

    Mysore Saree Udyog Celebrates Customers with Heartfelt Valentine’s Campaign

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      In this month of love, Mysore Saree Udyog (MSU), an ethnic wear brand synonymous with craftsmanship and tradition, unveiled an emotionally rich campaign that celebrates...
    Kolkata Hosts Bengal's1st-Ever StartupMeet&Pitch Fest'25 to Fuel Entrepreneurial Spirit-Platform:Kolkata Chapter

    Kolkata Hosts Bengal’s1st-Ever StartupMeet&Pitch Fest’25 to Fuel Entrepreneurial Spirit-Platform:Kolkata Chapter

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    In a first-of-its-kind initiative, Bengal is set to witness a transformative event that will redefine its entrepreneurial landscape. The Start-up Meet and Pitch Fest...
    The Future of Work: 4 Startups Leading the Smart Office Revolution

    The Future of Work: 4 Startups Leading the Smart Office Revolution

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    The future of work is being reshaped by technology, with smart offices becoming the cornerstone of modern businesses. AI, VR, and cloud-based solutions are...
    Blockbuster Alert: Powerhouse Ranveer Singh the first-ever ‘Brand Superstar’ for Škoda Auto India

    Blockbuster Alert: Powerhouse Ranveer Singh the first-ever ‘Brand Superstar’ for Škoda Auto India

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    Soon after introducing its first-ever sub-4-metre SUV, the Kylaq, Škoda Auto India has achieved another milestone – announcing Powerhouse Ranveer Singh as its first-ever...
    PURE EV Partners with JioThings to Revolutionise the Smart Riding Experience

    PURE EV Partners with JioThings to Revolutionise the Smart Riding Experience

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    PURE EV, one of India’s leading two-wheeler manufacturers, has signed an MOU with Jio Things Limited, a subsidiary of Jio Platforms Limited, to integrate smart digital clusters and...
    Roller Flour Millers stress on need to strengthen the industry

    Roller Flour Millers stress on need to strengthen the industry

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      Roller Flour Millers Association of Punjab President Dharminder Singh Gill and Punjab Vice President Anil Popli, today stressed on the need to strengthen the...
    Haldiram’s Promoters, JIIF Invest Rs 16 Crore in Almonds Ai

    Haldiram’s Promoters, JIIF Invest Rs 16 Crore in Almonds Ai

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    In a strategic bet on AI-driven engagement solutions, the promoters of country’s leading snacks company Haldiram’s and JITO Incubation and Innovation Foundation (JIIF), a...
    Modi Illva,Makers of Rockford,Disrupts the Whisky Market with the Launch of Singhasan,1st&Finest 100% Indian Premium Blended Whisky

    Modi Illva,Makers of Rockford,Disrupts the Whisky Market with the Launch of Singhasan,1st&Finest 100% Indian...

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    Modi Illva, a leading Indian alco-bev company, today announced the launch of Singhasan, the First and Finest 100% Indian Premium Blended Whisky,  a unique blend...
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